The $10 Trillion Prize
Captivating the Newly Affluent in China and IndiaDownloadable Audiobook - 2013
The authors provide a comprehensive examination of the value of middle-class consumers in China and India. By 2020, this group is expected to generate $10 trillion in annual revenue--far higher than that generated by consumers in the United States.
Publisher: Prince Frederick, MD : Recorded Books, 
Copyright Date: ℗2013
Branch Call Number: eAUDIOBOOK
Characteristics: data file,rda analog,Digital recording,rda 1 sound file (6 hr., 30 min.) : digital