The Hardware Startup

The Hardware Startup

Building your Product, Business, and Brand

Book - 2015
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"Validate your idea by learning the needs of potential users; develop branding, marketing, and sales strategies early on; form relationships with the right investment partners; prototype early and often to ensure you're on the right path; understand processes and pitfalls of manufacturing at scale; jumpstart your business with the help of an accelerator; learn strategies for pricing, marketing, and distribution; be aware of the legal issues your new company may face"--Page 4 of cover.
Publisher: Beijing : O'Reilly, 2015
Edition: First edition
ISBN: 1449371035 (paperback)
9781449371036 (paperback)
Branch Call Number: 004.0685 DIR
Characteristics: xiii, 308 pages : illustrations ; 23 cm

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