Brand Luther

Brand Luther

How An Unheralded Monk Turned His Small Town Into A Center of Publishing, Made Himself the Most Famous Man in Europe--and Started the Protestant Reformation

eBook - 2015
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-- brand But that wasn't enough--not just words, but the medium itself was the message. Fatefully, Luther had a partner in the form of artist and businessman Lucas Cranach, who together with Wittenberg's printers created the distinctive look of Luther's pamphlets. Together, Luther and Cranach created a product that spread like wildfire--it was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years. Publishing in advance of the Reformation's 500th anniversary, Brand Luther From the Hardcover edition.
Publisher: New York, NY : Penguin Press, 2015
ISBN: 0698410173 electronic bk
9780698410176 electronic bk
Branch Call Number: eBOOK 284.1092 PET
Characteristics: 1 online resource

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