How to Market your Business

How to Market your Business

A Practical Guide to Advertising, PR, Selling, and Direct and Online Marketing

eBook - 2008
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Book News
The sixth edition of this guide to marketing your own business has been expanded to include current marketing trends on the Internet. Patten, who is the head of his own marketing agency in the UK, instructs novice business owners on how to develop a business plan by using market research, price fixing, advertising, selling and exhibition techniques and by being purely inventive. A section on how to build an effective website is also included. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Ingram Publishing Services
Written in straightforward language, this guide offers tested advice on constructing profitable marketing strategies for any business. Explaining how to revitalize products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and using the internet -- everything a business owner needs to ensure their product reaches the market successfully.
This new edition stays up-to-date with all the new marketing channels, in particular those offered by the internet. With a strong emphasis on practical advice, this is a useful guide for anyone marketing on a tight budget, regardless of their level of marketing experience.

Written in straightforward language, this guide offers tested advice on constructing profitable marketing strategies for any business. Explaining how to revitalize products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and using the internet -- everything a business owner needs to ensure their product reaches the market successfully.
 
This new edition stays up-to-date with all the new marketing channels, in particular those offered by the internet. With a strong emphasis on practical advice, this is a useful guide for anyone marketing on a tight budget, regardless of their level of marketing experience.


Publisher: London ; Philadelphia, PA : Kogan Page, 2008
Edition: 6th ed
ISBN: 0749451459 (alk. paper)
9780749451455 (alk. paper)
Branch Call Number: eBOOK
Characteristics: 1 online resource (vii, 262 p.) : ill

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