Machine, Platform, Crowd

Machine, Platform, Crowd

Harnessing Our Digital Future

Book - 2017 | First edition
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"We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives." --
Publisher: New York : W.W. Norton & Company, [2017]
Edition: First edition
ISBN: 9780393254297 (hardcover)
0393254291 (hardcover)
Branch Call Number: 303.4833 MCA
Characteristics: 402 pages : illustrations ; 25 cm
Additional Contributors: Brynjolfsson, Erik - Author
Alternative Title: Harnessing our digital future


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Mar 18, 2018

This book by two economics researchers is written almost as a "how-to" manual for entrepreneurs and business executives, providing advice on how to succeed in business in the coming digital revolution, by making appropriate use of three major trends: increasing computational power, the power of "platforms" and the power of the "crowd" (and the extent to which these should replace or complement our reliance on minds, products and "the core" respectively). They provide easily understood definitions and examples of these three trends, including plenty of specific historical successes and failures, with some analysis to explain what works and what doesn't. While it doesn't go into the technology trends themselves in any detail, it does cover a great breadth of (mostly american) business cases, for which copious notes and references are provided. For those of us who are neither entrepreneurs nor business executives, the authors also touch on what this will mean for society more broadly.


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