Researching Global MarketsStreaming Video - 2016
Your product is set to go worldwide, but what if it doesn't have global appeal? Going global in business requires thorough research into demographics, culture and religion, politics, economics and law to identify viable international markets and suitable marketing strategies. In this program, experts Kathleen Griffiths (RMIT) and Simon Kanat (Ted Baker Downunder) explore key areas to consider when identifying global markets.
Publisher: [Place of publication not identified] : Video Education Australasia, 
Copyright Date: ©2016
Branch Call Number: STREAMING VIDEO
Characteristics: video file,rda 1 online resource (1 video file (9 min., 42 sec.)) : sound, color