The Guerrilla Marketing Handbook

The Guerrilla Marketing Handbook

Book - 1994
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This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

Baker & Taylor
Offers innovative marketing ideas, identifies the current fastest-growing markets, gives tips and strategies for dealing with a recession, and introduces new technologies

Publisher: Boston : Houghton Mifflin, 1994
ISBN: 0395700132 (paper)
Branch Call Number: 658.8 LEV
Characteristics: 379 p
Additional Contributors: Godin, Seth


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