The Guerrilla Marketing Handbook

The Guerrilla Marketing Handbook

Book - 1994
Rate this:
Houghton
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.


Baker & Taylor
Offers innovative marketing ideas, identifies the current fastest-growing markets, gives tips and strategies for dealing with a recession, and introduces new technologies

Publisher: Boston : Houghton Mifflin, 1994
ISBN: 0395700132 (paper)
Branch Call Number: 658.8 LEV
Characteristics: 379 p
Additional Contributors: Godin, Seth

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...
No similar edition of this title was found at KCLS.

Try searching for The Guerrilla Marketing Handbook to see if KCLS owns related versions of the work.


  Loading...
[]
[]
To Top