Raising the Bar

Raising the Bar

Integrity and Passion in Life and Business : A Journey Toward Sustaining your Business, Brand, People, Community, and the Planet

Book - 2004
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WILEY
In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime?

Raising the Bar tells the amazing story of Clif Bar's Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth. Raising the Bar chronicles Clif Bar's ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million consumers, and a company hailed by Inc. magazine as one of the fastest-growing private companies in the U.S. four years in a row. The book is filled with compelling personal stories from Erickson's life-trekking in the Himalayan mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada range--as inspiration for his philosophy of business. Throughout the book, Erickson--a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide, and entrepreneur--convinces us that sustaining one's employees, community, and environment is good business.

If you are a manager, executive, business owner, or board member, Raising the Bar is your personal guide to corporate integrity. If you are a sports enthusiast, environmentalist, adventure lover, intrigued by a unique corporate culture, or just interested in a good story, Raising the Bar is for you.

Baker & Taylor
The founder of Clif Bar Inc. explains how he turned his homemade energy bar into a $100 million business without losing any of his joy for life or business--all the while focusing on the relationship between business and community.

Publisher: San Francisco : Jossey-Bass, c2004
Edition: 1st ed
ISBN: 0787973653 (alk. paper)
Branch Call Number: 338.76646 ERI
Characteristics: 342 p. : ill., map ; 24 cm
Additional Contributors: Lorentzen, Lois Ann 1952-
Alternative Title: Story of Clif Bar Inc

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