Brand Lands, Hot Spots & Cool Spaces

Brand Lands, Hot Spots & Cool Spaces

Welcome to the Third Place and the Total Marketing Experience

Book - 2004
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Book News
Mikunda, a consultant to shopping malls and branded product manufacturers, asserts that to successfully establish an emotional bond with the customer, marketers must access the customer's mind and heart in the design of "third places," that is, locations apart from home and work. He gives examples to show that knowledge from cognitive psychology, on how emotions are influenced by sensory triggers, can be applied using marketing, design, and architectural techniques. Color photos of examples are included. The book is distributed by Stylus. Annotation ©2004 Book News, Inc., Portland, OR (

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* A tour of the world's most exciting and spectacular ""third places"" from Caesar's Palace in Las Vegas to the Guinness Storehouse in Dublin

Publisher: London ; Sterling, VA : Kogan Page, c2004
ISBN: 0749442565
Branch Call Number: 659 MIK
Characteristics: xviii, 221 p. , [16] p. of plates : ill. (some col.) ; 25 cm


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