Title rated 0 out of 5 stars, based on 0 ratings(0 ratings)
Book, 2002
Current format, Book, 2002, , No Longer Available.
Book, 2002
Current format, Book, 2002, , No Longer Available. Offered in 0 more formats
This comprehensive guide to selling uses state-of-the-art concepts of suggestion, hypnosis, and nonverbal communication. Hogan and Horton explain how to pinpoint a potential customer's motivation, establish rapport through synchronization, and close the sale. Other highlights include "The 10 Laws of Selling, " based on Hogan's laws of persuasion and instructions for installing "anchors" -- conditioned responses to stimulus -- that trigger sales.
From the community