Rivers of Revenue

Rivers of Revenue

What to Do When the Money Stops Flowing

Book - 2004
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the year's most important marketing guide."
Rivers of Revenue: What to do when the money stops flowing demystifies marketing for anyone who owns a business or is thinking of starting one. Written by a 35-year marketing veteran, Rivers of Revenue picks up where Who Moved My Cheese? leaves off. Called "A highly practical--and provocative--handbook on how to 'think like a buyer' in order to increase your sales." Another reviewer calls it "Engaging and surprisingly quick to finish." The editor of Softletter says it is "likely to rank as
Publisher: Jamestown, R.I. : Smokin' Donut Books, c2004
Edition: 1st ed
ISBN: 0974917915
Branch Call Number: 658.1554 ZHI
Characteristics: 325 p. : ill. ; 24 cm

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