Revolution in the Mailbox

Revolution in the Mailbox

Your Guide to Successful Direct Mail Fundraising

Book - 2004 | 1st ed
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this book an essential guide to understanding how direct mail can be put to work to build your brand, strengthen relationships with your donors or members, and maximize your organization's income. Book jacket.
edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool. In addition to a wealth of new ideas and examples, this revised edition also contains new chapters on combining direct mail with telephone fundraising, using the Internet to improve your direct mail results, and promoting legacies through direct mail. Whether you're a seasoned professional or new to fundraising, you will find
This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick's practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest
Publisher: San Francisco : Jossey-Bass, c2004
Edition: 1st ed
ISBN: 0787964298 (alk. paper)
Branch Call Number: 658.15224 WAR
Characteristics: xxvi, 325 p. : ill. ; 25 cm

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