Marketing Without Advertising

Marketing Without Advertising

Book - 2008 | 6th ed
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Nolo Press
Make your business stand out without the cost of advertising!

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.

Book News
The sixth edition of this guide to building a business through service and "word-of-mouth" has been expanded to include new worksheets, examples and online resources. Phillips and Rasberry, who also wrote The Seven Laws of Money and Honest Business, offer both novice and experienced entrepreneurs step-by-step instructions on how to encourage repeat customers, address customer service complaints, use the Internet productively and get the media involved with your marketing campaigns. This book, which downplays the need for formal advertising expenditures throughout, also contains a section on how to plan low-cost marketing events on your own. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Ingram Publishing Services
Make your business stand out without the cost of advertising!

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

Marketing Without Advertising teaches small business owners practical strategies to:

    encourage customers to spread the good word about your business attract new customers and gain their trust turn dissatisfied customers into loyal supporters list your products or services widely and inexpensively plan marketing events that will keep customers involved encourage the media to comment positively on your business

    The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.



Nolo
An idea-packed guide of essential marketing strategies that attract business and create customer loyalty.
Make your business stand out without the cost of advertising! The best marketing you can do for your business is to concentrate on creating a community of customers, employees and other businesspeople who trust, respect and recommend your business and products. Marketing Without Advertising teaches small business owners practical strategies to: • encourage customers to spread the good word about your business • attract new customers and gain their trust • turn dissatisfied customers into loyal supporters • list your products or services widely and inexpensively • plan marketing events that will keep customers involved • encourage the media to comment positively on your business The 6th edition is completely updated, providing real world examples and resources throughout. It also discusses the latest marketing trends, such as international Internet marketing and blogs.

Publisher: Berkeley, CA : Nolo, 2008
Edition: 6th ed
ISBN: 1413306322 (pbk.)
9781413306323 (pbk.)
Branch Call Number: 658.8 PHI 2008
Characteristics: 398 p. : ill. ; 23 cm
Additional Contributors: Rasberry, Salli

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