Marketing Without Advertising

Marketing Without Advertising

Book - 2008 | 6th ed
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Make your business stand out without the cost of advertising
The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.
Marketing Without Advertising teaches small business owners practical strategies to:
encourage customers to spread the good word about your business
attract new customers and gain their trust
turn dissatisfied customers into loyal supporters
list your products or services widely and inexpensively
plan marketing events that will keep customers involved
encourage the media to comment positively on your business
The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.
Publisher: Berkeley, CA : Nolo, 2008
Edition: 6th ed
ISBN: 9781413306323 (pbk.)
1413306322 (pbk.)
Branch Call Number: 658.8 PHI 2008
Characteristics: 398 p. : ill. ; 23 cm
Additional Contributors: Rasberry, Salli

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