Blue Ocean Strategy

Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

Book - 2005
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This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth.
Publisher: Boston, Mass. : Harvard Business School Pr, c2005
ISBN: 1591396190
Branch Call Number: 658.802 KIM
Characteristics: xv, 240 p. : ill. ; 25 cm
Additional Contributors: Mauborgne, Renée

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Dr_Taco Oct 04, 2012

I had originally read the journal article which clearly articulates the blue ocean concept.

I planned to skim through this book thinking there wouldn't be much additional value. But the book provides several frameworks and steps to create a blue ocean in your industry.

If you're looking to create a blue ocean in your industry I'd recommend using this as a step-by-step 'workbook'/guide.

N.B. Richmond Hill residents have access to Markham Public Library's catalogue which has the e-book for free download.


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