Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition IrrelevantBook - 2005
This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth.
Publisher: Boston, Mass. : Harvard Business School Pr, c2005
Branch Call Number: 658.802 KIM
Characteristics: xv, 240 p. : ill. ; 25 cm