The Art of Pricing

The Art of Pricing

How to Find the Hidden Profits to Grow your Business

Book - 2005 | 1st ed
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"The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to use price to uncover a product's hidden profits and find new opportunities for growth." "The Art of Pricing will be the invaluable missing link for people running companies, departments, divisions, and product lines, as well as for those in sales and marketing. Dr. Mohammed shows that an effective pricing strategy helps complete the circle by reaping the
rewards due for the enormous effort, creativity, and investment made in developing and marketing products and services. Using a range of examples, from neighborhood restaurants to huge companies like Ford, he shows the importance of not failing short - and shortchanging yourself - when it comes to the heretofore little understood art of pricing."--BOOK JACKET.
Publisher: New York : Crown Business, c2005
Edition: 1st ed
ISBN: 1400080932
Branch Call Number: 338.52 MOH
Characteristics: 236 p. : ill. ; 22 cm

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