WILEY Find out how to cultivate donors and solicit donations online
Covers new changes in tax and philanthropy law
Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. This hands-on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology.
Discover how to * Define your group?s focus * Create a viable plan * Organize your board of directors * Find and train volunteers * Market via print and online * Promote yourself with the media
Baker & Taylor A straightforward guide to developing an effective and profitable fund raising system includes advice on writing grant proposals, gathering volunteers, building a network of donors, and marketing online, by phone, or through media channels. Original.