"Typically, more than half the top rap songs in the country are the work of Southern artists. In a world still stuck in the East/West coast paradigm of the '90s, the simple fact is that Southern hip-hop has dominated the genre - and defined the culture - for years. Roni Sarig explains how and why." "From the crime-ridden wards of New Orleans to the upscale suburbs of Atlanta, from the secluded outpost of Virginia Beach to the international hub of Miami - plus all the small Southern towns in between - Third Coast chronicles the artists, labels, and communities that rewrote the script on how hip-hop could sound, signify, and get sold."--BOOK JACKET.