Never Bet the Farm
How Entrepreneurs Take Risks, Make Decisions-- and How You Can, TooBook - 2006 | 1st ed
"In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. They refute the idea that there is an ideal entrepreneurial "type," and show that luck can be as important as a business plan in many enterprises. Above all, the authors emphasize that entrepreneurship is a career, not a one-time event, and winners are those who can keep themselves in the game. Never Bet the Farm is an easy-to-understand and attractive tool for anyone who has a business idea, but who might be wary of the risks implied in starting their own business."--BOOK JACKET.
Publisher: San Francisco, CA : Jossey-Bass, c2006
Edition: 1st ed
ISBN: 0787983667 (pbk.)
Branch Call Number: 658.421 IAQ
Characteristics: xi, 212 p. ; 23 cm