The Mobile Revolution

The Mobile Revolution

The Making of Mobile Services Worldwide

Book - 2005
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Book News
Steinbock (Columbia Graduate School of Business) chronicles where new markets have developed in the mobile communications industry, how the innovations have evolved, and the story of the mobile service pioneers. Citing lessons gleaned from successful companies, he also provides an overview of the media and entertainment value chain, the nascent field of mobile marketing, and changing mobile business services. Distributed in the U.S. by Stylus. Annotation ©2005 Book News, Inc., Portland, OR (

Ingram Publishing Services
The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the mobilization that is transforming how we live, work and play. The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content), from multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book is essential reading for managers and marketers who must now mobilize their products, servi ces and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries and shows how marketing innovation has been brought about by developments in mobile technologies.

Publisher: London ; Sterling, VA : Kogan Page, c2005
ISBN: 9780749442965
0749442964 (pbk.)
0749448504 (pbk)
Branch Call Number: 384.33 STE
Characteristics: xvi, 304 p. : ill. ; 24 cm

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