The Franchise Handbook

The Franchise Handbook

A Complete Guide to All Aspects of Buying, Selling or Investing in A Franchise

Book - 2006
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Book News
This introductory guide explains the fundamentals of the franchise system and helps prospective franchisees and franchisers understand the benefits it affords to both parties. Eighteen chapters cover such topics as estimating start-up costs, conducting a market analysis, managing employees, expanding operations, and franchising an existing business. A glossary of terms and a list of some companies who offer franchising opportunities are found at the back of the volume. Annotation ©2006 Book News, Inc., Portland, OR (

Atlantic Pub Co
According to the U.S. Department of Commerce, buying a franchise is the average person’s most viable avenue to owning a business. As a successful small-business owner, franchising your existing business plan to others is perhaps your fastest way to growth and enormous profits. This brand new comprehensive “bible” details everything you need to know about this popular method to business ownership or business expansion. This book will be a great resource for both prospective franchisees and franchisors as it explains in detail what the franchise system entails and the precise benefits it offers to both parties.You will learn franchising advantages and disadvantages, how to develop or purchase a winning concept, how to choose a business franchise that fits your personal style and financial goals, how to develop forecasts and budgets, and how to estimate start-up costs. The book also covers managing daily operations, attracting and keeping customers, hiring employees and training staff, securing financing, legal agreements, offerings, markets, real estate, cost control, marketing, international franchising, as well as federal and state franchise regulations. Ensure friendly franchisor/franchisee relationships and build a fortune franchising your own business concept.

Publisher: Ocala, Fla. : Atlantic Pub. Group, c2006
ISBN: 9780910627542 (alk. paper)
0910627541 (alk. paper)
Branch Call Number: 658.8708 FRA
Characteristics: 288 p. : ill. ; 23 cm

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