The Ultimate Guide to Search Engine Marketing

The Ultimate Guide to Search Engine Marketing

Pay Per Click Advertising Secrets Revealed

Book - 2007
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Declaring "no business can afford not to have a well-executed marketing plan linked to search engines," this text provides advice on how to utilize pay-per-click advertising to attract consumers to one's products and services. The guide covers the history of online marketing; optimizing one's website for search engines; tips and tricks on generating site traffic; developing an advertising budget; the components of Google, Yahoo, and Microsoft ad applications; fraud identification; and affiliate marketing campaigns. Annotation ©2007 Book News, Inc., Portland, OR (

Publisher: Ocala, Fla. : Atlantic Pub. Group, c2007
ISBN: 0910627991 (alk. paper)
9780910627993 (alk. paper)
Branch Call Number: 658.872 BRO
Characteristics: 288 p. : ill. ; 23 cm


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