Specialty Shop Retailing
Everything You Need to Know to Run your Own StoreBook - 2007 | 3rd ed
"Specialty Shop Retailing is a comprehensive guide that covers every aspect of opening and operating a retail store, from choosing a location and designing window displays to niche marketing, promotion, and customer service. Schroeder's tutorials on visual merchandising, store design, and advertising are supplemented with numerous photographs, sample ads, and witty cartoons. This book includes an extensive glossary of retail terms and a bibliography of additional resources for help on special topics such as writing a business plan and managing employees. More practical and useful than ever, it also features new coverage of important topics like e-mail marketing, surviving competition from Wal-Mart, and smart ways to increase sales and boost profits."--BOOK JACKET.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2007
Edition: 3rd ed
ISBN: 0470107413 (cloth)
Branch Call Number: 658.87 SCH 2007
Characteristics: xviii, 412 p. : ill. ; 24 cm