Top Brand-design Firms Share Their Naming and Identity StrategiesBook - 2007
"How do you create a name for your company, product, or service? What should its look be? Logo Savvy, by WOW Branding's Perry Chua and Dann Ilicic, explores the belief that the world's strongest brands are much more than just logos. This book showcases some of the best case studies from top branding firms around the world, each sharing their own unique approaches for developing truly distinctive and effective branding systems." "Organized into seven naming categories, each case study features full-color photography of the living brand and many include sketches, design concepts, and naming directions that were explored, but were not selected." "Logo Savvy highlights WOW Branding's proprietary methods used for naming and identity development and includes a selection of worksheets and models to guide you through the branding process. This book is an essential resource - a must-have for any marketing professional, designer, or entrepreneur looking to create brand distinction."--BOOK JACKET.
Publisher: Gloucester, Mass. : Rockport Publishers, c2007
ISBN: 1592533043 (hardcover)
Branch Call Number: 741.6 CHU
Characteristics: 191 p. : ill. (chiefly col.) ; 25 cm