Title rated 5 out of 5 stars, based on 1 ratings(1 rating)
Book, 2007
Current format, Book, 2007, 6th ed, No Longer Available.
Book, 2007
Current format, Book, 2007, 6th ed, No Longer Available. Offered in 0 more formats
Contains a review of the structure of the air transport market and the industry marketing environment, and is followed by chapters examining airline business and marketing strategies, product design and management, pricing and revenue management, distribution channels, and selling, advertising and promotional policies.
From the community