Adland

Adland

A Global History of Advertising

Book - 2007
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Ingram Book Company
Bestselling author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media, focuses on key players in the industry, and features exclusive interviews with leading names in international advertising.

Book News
Tungate, a British journalist specializing in media and marketing, explores the development of the advertising industry from an international perspective. Drawing on interviews with survivors of advertising's golden age as well as today's creative directors, he takes readers on a journey from Madison Avenue to the emerging markets of Central Europe, South America, and Asia. Along the way, he puts the industry in perspective with discussions of the dotcom boom and bust, the digital media revolution, and the effect of advertising on poplar culture. B&w and color photos of key figures and a few ad campaigns are included. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Ingram Publishing Services

Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy advertisements, radio and television, to the opportunities afforded by the explosion of digital media.

Adland focuses on key players in the industry and features exclusive interviews with leading advertising veterans, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. This new edition is updated to include a new preface, a revised introduction and touches on the effects of the current recession, the impact of recent digital technology and thoughts on the future of advertising.

Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America,Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA Worldwide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggests how it is likely to develop in the future.


Publisher: London ; Philadelphia : Kogan Page, 2007
ISBN: 0749448377
9780749448370
Branch Call Number: 659.109 TUN
Characteristics: x, 278 p. : ill. (some col.) ; 24 cm
Alternative Title: Ad land

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