Authenticity

Authenticity

What Consumers Really Want

Book - 2007
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"From Starbucks to the Geek Squad, from Venice to The Venetian, Authenticity examines how successful enterprises identify themselves with their customers' self-images and desires."--BOOK JACKET.
Publisher: Boston, Mass. : Harvard Business School Press, c2007
ISBN: 1591391458 (hardcover : alk. paper)
9781591391456 (hardcover : alk. paper)
Branch Call Number: 658.8343 GIL
Characteristics: xiii, 299 p. : ill. ; 25 cm
Additional Contributors: Pine, B. Joseph

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