The Contrarian Effect

The Contrarian Effect

Why It Pays (big) to Take Typical Sales Advice and Do the Opposite

Book - 2008
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"If you want to stop treading water and start making sales. The Contrarian Effect has the answer. This sales approach is like no other in history. Not only do traditional sales tactics fail most of the time, we're actually better off doing the exact opposite! It may sound crazy, but it's not just a novel idea; it's a counterintuitive approach to sales that really works."--BOOK JACKET.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008
ISBN: 0470237902 (cloth)
9780470237908 (cloth)
Branch Call Number: 658.802 POR
Characteristics: x, 165 p. ; 19 cm
Additional Contributors: Marshall, Elizabeth 1975-

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