The Complete Idiot's Guide to Guerrilla MarketingThe Complete Idiot's Guide to Guerrilla Marketing
Title rated 0 out of 5 stars, based on 0 ratings(0 ratings)
Book, 2008
Current format, Book, 2008, , No Longer Available.Book, 2008
Current format, Book, 2008, , No Longer Available. Offered in 0 more formatsWith the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways.
That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing , written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
Title availability
About
Contributors
Subject and genre
Details
Publication
- Indianapolis, IN : Alpha Books, c2008.
Opinion
More from the community
Community lists featuring this title
There are no community lists featuring this title
Community contributions
Community quotations are the opinions of contributing users. These quotations do not represent the opinions of King County Library System.
There are no quotations from this title
Community quotations are the opinions of contributing users. These quotations do not represent the opinions of King County Library System.
There are no quotations from this title
From the community