Branding your Business
Promoting your Business, Attracting Customers and Standing Out in the Market PlaceBook - 2008
"The only way forward for business success is creating a memorable brand and fixing it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing essential, practical advice for independent business owners looking to increase recognition of their company." "Based around the theory that a brand is the total perception a customer has of a company, its products or services, Branding Your Business will reveal just what you need to do to create and manage successful brands, enabling you to improve profits and leave your competition standing."--BOOK JACKET.
Publisher: London ; Philadelphia : Kogan Page Limited, c2008
ISBN: 9780749450731 (pbk.)
Branch Call Number: 658.827 HAM
Characteristics: xii, 255 p. : ill. ; 24 cm