Inbound Marketing

Inbound Marketing

Get Found Using Google, Social Media, and Blogs

eBook - 2010
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WILEY
Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

When the first edition of Inbound Marketing was published, buyers were moving their shopping and learning to search engines, the blogosphere, and the social media web. The book exposed proven best practices required to leverage the changing nature of buyer behavior. These behaviors are continually changing and the new version of the book will teach how to use new social media to intrigue your best customers to come to you.

The changes to the new book will include:

  • New material on how social media impacts search
  • How to reach users via Q&A sites such as Quora
  • Why mobile marketing is important and what HTML5 means to your business
  • Provide high-level overview of what viral marketing is
  • Plus much more!


Baker & Taylor
Shows how to significantly improve your company's rankings in Google to get more traffic, includes step-by-step guidance on building and promoting a blog for your business, and features tips on growing and nurturing a community in Facebook, LinkedIn, Twitter, and other networks.

Publisher: Hoboken, N.J. : Wiley, c2010
ISBN: 0470550414 (electronic bk. : Mobipocket Reader)
9780470550410 (electronic bk. : Mobipocket Reader)
0470550422 (electronic bk. : Adobe Digital Editions)
9780470550427 (electronic bk. : Adobe Digital Editions)
0470550171 (electronic bk.)
9780470550175 (electronic bk.)
Branch Call Number: eBOOK 658.872 HAL
Characteristics: 1 online resource (xxiii, 226 p.) : ill
Additional Contributors: Shah, Dharmesh 1967-

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Cpeterman
Nov 27, 2010

Great overview of the social media platform as it exists today. There are many specific "to do" tips given for getting started with social media, and just as many for tracking and analyzing if you are already active with it. If you've been building a social media marketing presence, much of the book will be review, but likely a few nuggets of helpful information will jump out.

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